Benefits of having Google business Listing
How many of you are aware that your next customer is just a click away? You will be surprised to hear that it is very much in our hands to increase the probability of attracting the next potential customer through website. Again, if the business entity is local in nature, it is quite possible to appear in the first page of search engine results. Completely lost is the crowd? Nocture solutions, a leading website designer in Aurangabad, explains the knacks of gaining an alternative avenue in digital marketing.
Well, let us start from the scratch. A business can appear in the search page results through three modes. Firstly, it can be through the paid advertisements and secondly through the organic search listing. Many of us are not yet aware about the third avenue – Google business listing, formerly known as Google places. With tons of loaded benefit, it is absolutely essential for small and medium firms to be associated with Google business listing or local listings. Before analyzing the benefits of this listing, it is very much important to know what exactly it is.
In plain vanilla words, Google business listing is nothing but a yellow page internet directory. These listings are based on the type of business, phone number, and address. The first and foremost necessity to get listed is to get associated with Google through your account and provide all the basic information right from the address to working hours. Subsequently, after reviewing and verification, your business firm will be linked with Google maps. Bingo. Your listing is done. Now let us go through the benefits of the Google listing.
Be visible
A properly listed firm with accurate details and appropriate description of the business would be clearly visible. For instance, let us assume that your firm sells cakes and confectionaries and is listed with Google. When someone searches for cakes in your locality, your firm’s name along with pinned up map would appear in the local search above the organic results. What more, the directions for your store, opening timings are also made visible. Isn’t it wonderful?
Sustain the relation
It is a universal truth that the relationship with the client is very important for a business entity to grow. And what could be better than some positive reviews that are directly written on your site. The Google business listing has provisions through Google plus for posting of reviews by your clients and also enables you to reply to those reviews. The +1 and comments on your page by the customers will go long way in providing the direct connection. Few good reviews are definitely worth than paid advertisements.
Interaction pad
With the help of Google plus, the firm can deploy this facility as an interaction pad to display the new products, post news, offers, and discounts, chat with clients, update the photos, and videos, edit the contents, and everything else associated with your online presence. With good quality of internet broadband spectrum, it is even possible to have a video chat through your page. No doubt, this definitely gives a personal touch to the customer relationship and enhances the business prospective.
It’s free
Here is the best part – it is absolutely free and it definitely a good start to make. All it requires are good and relevant contents in your page that can be identified by Google and improve upon the search engine rankings. Being available in the local search pages definitely gives an upper hand than your competitors.
If things are so rosy and comfortable, then what is the requirement of web marketing or digital marketing firm’s assistance in getting the firm listed in Google business? Perhaps, an apt question at the right moment. It is absolutely true that anybody with proper credentials can get listed. But it requires the technical expertise of a professional firm to deploy more comprehensive social marketing programs and SEO strategies along with your listings to push the firm up in the search engine rankings. Nocture solutions, the leading digital marketing firm in Aurangabad, has successfully implemented several Google business listing projects to the complete satisfaction of the customers and paved way for their business growth.
